The home security industry is changing fast. From smarter cameras and
automation to privacy concerns and contract flexibility, I know that homeowners
expect more than just an alarm—they want a smart, connected, trustworthy
system. Here's what I see trending in 2025 and how we at Ackerman Security
are responding to stay competitive and deliver real value to Georgia residents.
Trend 1: Video Surveillance &
Smart Cameras
Homeowners want more eyes on their property—and smarter technology to
back it up. Cameras that can tell the difference between people, pets, and
cars, along with night vision, flexible storage options, and two-way audio, are
no longer "extras"—they're expected.
How we compete:
- We offer a full range of cameras
and sensors, from motion detectors to door/window and glass-break sensors.
- We integrate video monitoring
into our ecosystem, giving you real-time footage, instant alerts, and
mobile app access.
- We focus on reducing false alerts
with quality hardware and professional installation.
Trend 2: Smart Home Automation
Security and convenience now go hand in hand. Homeowners want systems
that work with smart locks, lights, thermostats, and voice assistants.
Our position:
- We already promote smart home
products like doorbell cameras, locks, and smart lighting.
- Our services include automation
options such as SmartLocks and SmartLighting.
- We're working on bundling even
more automation features so you can see the added safety and
convenience—like lights turning on when doors open or scheduling systems
for when you're away.
Trend 3: Flexible Monitoring &
Contract Options
I hear it all the time—people are tired of being locked into long
contracts. Homeowners want transparent pricing and flexible monitoring plans.
Where we can grow:
- While we've built our reputation
on strong guarantees and full professional monitoring, we know clarity
around contract length and cancellation matters.
- We're exploring ways to make
monitoring options more flexible, whether that's shorter terms or easier
cancellation policies.
- We're also creating comparison
guides so you can clearly see how Ackerman stacks up against contract-only
or no-contract competitors.
Trend 4: Privacy, Data Security, and
Legitimacy
Today's homeowners are more aware of who can see their data and how it's
used. Licensing, certifications, and compliance with Georgia privacy laws are
crucial.
Our strengths:
- We've been licensed, trusted
local installers since 1967, and we're proud of that legacy.
- Our guarantees and professional
monitoring centers build trust and reliability.
- To go further, we're planning
more content and resources to show how we handle encryption, storage, and
your rights over your own data.
Trend 5: Localized Marketing &
Community Trust
While national brands spend big on advertising, local trust always wins.
Homeowners want to know their provider understands their neighborhoods.
Our edge:
- We've been part of the Atlanta
community for over 50 years.
- Our technicians—like Brian, Alex,
and Steven—build real relationships with customers, and those stories set
us apart.
- Our service-area pages and local
outreach help us connect with families right where they live.
What We're Doing Next
To stay ahead, here's what I'm focused on with my team at Ackerman:
- Publishing clear contract and
plan comparisons so customers know their options.
- Bundling smart home automation
with security systems for maximum value.
- Building trust with more content
on privacy, customer stories, and case studies.
- Boosting our online reviews by
spotlighting our amazing technicians and encouraging customers to share
their experiences.
- Improving our app and
integrations so managing your home is seamless—whether it's alerts, AI
features, or automation rules.
Final Thoughts
Home security is no longer just about alarms—it's about cameras,
integration, privacy, and flexibility. In many of these areas, Ackerman
already delivers—through our wide product selection, community roots, and
strong service. By doubling down on flexible plans, promoting privacy, and
bundling automation, I believe we can continue to not just keep pace—but lead
the Atlanta market.
